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| Campaign for a Commercial Free Childhood Media Awareness Network Don't Buy It, Get Media Smart The Center For Commercial Free Public Education The main problem is that Americans have lost the meaning behind the phrase “waste not, want not.” We want and desire more and more because advertising and corporations tell us it is what we need to be fulfilled. Corporate advertising does not just attempt to make products/services appealing to people ... it spends billions of dollars on reshaping people's attitudes, self-esteem and emotions so that they become the types of people that are more likely to buy. It induces social pressures and is supported by state-sponsored institutions that firmly embed a culture of consumerism, of "you are what you buy". As a result, people in the Majority World are psychologically pressured to see their traditional culture as 'backward', and the new way of living presented to them on television sets and modelled by tourists as the outcome of 'progress'. |
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